There are two funerals on tap this week at CBS, Inc., the company where I spent the first decade of my professional career. When I joined it in 1974, it had recently changed its name from the Columbia Broadcasting System to better reflect its position as a major media company, not just a broadcaster. Its four core lines of business were Broadcasting (TV and radio), Records (music), Publishing (books and magazines), and Musical Instruments/Toys.
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I remember how proud I was the day I reported to work at WBBM-TV, the CBS owned and operated station in Chicago. It was in October 1974. I was to start my first “real,” that is, “post school,” job. My position was “Assistant Political Analyst.” That was a fancy title for an entry level job more commonly known in newsrooms as a “legman.” Legmen, and legwomen, assist senior reporters and columnists as needed. One of the station’s anchors also had the title of “Political Analyst” and I was to help him in everything from researching and producing his stories to doing his expense account and picking up his laundry.
But here I was at bottom of the ladder at the company where Walter Cronkite presided over the evening newscast. The same newscast I had been watching for most of my life. Yes, I felt proud.
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