Scott Gurvey's Public Offerings

Some people are visionaries. Some people are great leaders. Few people can do both at the same time. Ted Turner was one of those special people.

In the wake of his death on May 6 at the age of 87, much has been written about his brash in-your-face style. I never met or worked for him. But I have many friends and colleagues who did. To a person, they sing his praises as a tough but fair leader. That he was a visionary is clear when you consider his impact on media in general and journalism in particular.

I remember sitting in the WBBM-TV newsroom in Chicago in 1979, when Turner announced his plans for CNN, the Cable News Network. I was a writer and producer at the CBS owned station and most of the people in our newsroom though Turner’s idea was crazy. I thought otherwise.

Turner has already had a major impact on the media landscape. The 1970s saw the spread of cable television systems across the nation. These stations repeated the broadcasts of the TV stations in their markets, offering better TV pictures but little else. Turner saw an opportunity. That’s what visionaries do.

Operating out of Atlanta, in 1970 Turner bought WJRJ-TV, a struggling UHF station launched in 1967. He renamed it WTCG (Turner Communications Group), jokingly claiming it stood for “Watch This Channel Grow”. On December 17, 1976, Turner used a satellite to beam WTCG’s signal nationwide, creating the first nationally distributed independent station. He allowed the cable companies to use it for free. He made money selling what was now advertising for a nation-wide audience. In 1979, the call letters were changed to WTBS. Over the years, it used various brands like “SuperStation WTBS,” “TBS Superstation,” and finally just “TBS”.

That was just the start.

Turner’s defining achievement was CNN, the Cable News Network. which he launched in 1980. At a time when television news was confined to fixed evening broadcasts, he gambled that audiences would want a constant stream of reporting, and he was right. CNN’s live coverage of the Persian Gulf War made the network a global force and helped normalize the modern era of 24-hour news.

He was never content with one success. Turner expanded into entertainment with TNT, Cartoon Network, and Turner Classic Movies after acquiring valuable film and animation libraries. He also bought the Atlanta Braves, giving the city a beloved team and tying his name to Atlanta’s rise as a major sports and media center.

Turner’s public image was as memorable as his business record. He was outspoken, impatient with convention, and comfortable being controversial. That directness earned him the nickname “The Mouth of the South,” but it also reflected a confidence that helped him bet on ideas others dismissed.

Beyond media, Turner devoted much of his later life to philanthropy and conservation. He gave about $1 billion to establish the United Nations Foundation, co-founded the Nuclear Threat Initiative, and used his land holdings to support wildlife restoration, especially bison conservation.

He also became one of the country’s great landowners and a passionate advocate for the natural world. His ranches, herds, and preservation efforts made him a larger-than-life figure in environmental circles, while projects like Captain Planet reflected his desire to teach younger generations about stewardship.

In his final years, Turner lived with Lewy body dementia, which he disclosed in 2018. Even as his health declined, his influence remained visible in the media world he helped create and in the institutions that grew from his philanthropy. He is survived by his children, grandchildren, and great-grandchildren. Turner had three wives, including the Oscar winning actress Jane Fonda. They all survive him.

Turner’s life was marked by audacity, reinvention, and outsized effect. He turned cable television into a global platform, made philanthropy part of his public identity, and left behind a media landscape that still bears his imprint. For better or worse, much of modern television carries the stamp of Ted Turner. He was one-of-a-kind.

####